What it is
I design and run systems that help businesses understand how they are discovered, described, recommended, and contacted across their websites, public information, and AI-assisted customer journeys. The work combines structured research, evidence capture, systems thinking, prioritization, and human review. It gives a business a clear baseline, identifies the most important gaps, routes the work to the right people, and creates a way to measure what changes over time.
Why I care
People rarely experience a business through one isolated interaction. They move through a chain of pages, profiles, recommendations, forms, conversations, and handoffs. I look for the points where that chain becomes unclear, inconsistent, or harder than it needs to be. The goal is not simply to add more technology. It is to make the entire system easier for people to understand and act within.
What I'm improving
I am currently applying this work through Serenbe Real Estate, where the system helps evaluate how the business is discovered by people and AI assistants, whether its public information is accurate and authoritative, and whether someone can move from a question to a reliable human response. The system establishes a baseline, validates findings with evidence, prioritizes the work, assigns responsibility, and compares progress through recurring reviews.
What it reveals
I am strongest when I can see the whole system around a problem. I like understanding how the pieces connect, where information gets lost, what people actually experience, and how a complicated process can become clearer without losing the human judgment that makes it useful.